Star Sports is looking for Executives (10+ years of experience) for the roles mentioned below:
a. Vertical Marketing Head - Kabaddi
b. Brand Lead- Sports Marketing
a. Vertical Marketing Head - Kabaddi
b. Brand Lead- Sports Marketing
Detailed Job Descriptions is below.
Please write to kunal.wadhwani@startv.com for applying to this role or for any questions.
Please write to kunal.wadhwani@startv.com for applying to this role or for any questions.
|
POSITION
|
Vertical
Marketing Head - Kabaddi
|
LOCATION
|
SH-Urmi
|
|
DEPARTMENT
|
Sports
Marketing
|
TEAM
SIZE
|
3-5
|
|
REPORTING
TO
|
Head
Marketing – Star Sports
|
||
|
ABOUT
THE ROLE:
|
|||
|
CONTEXT
|
The role is for a lead position
to handle strategic building of marketing plans to grow the share and
leadership of the fastest growing sport in the country - Kabaddi in the
overall sports/TV universe by driving viewership and engagement amongst the
potential viewer base, including the current set of viewers and the potential
new viewers.
|
||
|
KEY
RESPONSIBILITIES
|
·
Driving viewership
(awareness, intention to watch) for different Sport properties in a Vertical
throughout the year through disruptive and innovative communication and marketing
plans. This involves:
§ Developing
actionable insights into effective product, media and communication plans
§ Leading
diverse and multi-functional project teams to manage the end to end delivery
of marketing plans for the different properties in a fast-paced and dynamic
environment
§ Working
closely with Internal & External partners: Advertising agencies, media
planners and media partners (Radio/Print/TV channels), research agencies,
activation agencies, social and digital agencies, production houses/partners,
Bollywood studios
§ Developing
360 degree digital and communication plans through collaboration with key stakeholders:
Ad-sales teams, sales, key advertisers and the internal corporate
communications team
§ Collaboration
with Sports federations and Government bodies
·
Build team affinity, heroes
and strategically position Kabaddi in the emerging sports landscape
·
Planning and managing yearly
multi-crore budgets in paid media and Star owned media for large impact
properties
·
Playing a pivotal role in the
sports leadership team by providing strategic inputs for growth and working
closely with other functions to co-create plans
|
||
|
QUALIFICATION
|
·
MBA from a premium Tier 1
institute
·
11-15 years of core
marketing and brand management experience; driving ATL/BTL plans for complete
categories
·
Data ‘jedi’ having worked in
emerging / fast paced product categories and built brands
·
Someone who has built a new
category and made the brand(s) in that category number one in that space
|
||
|
KNOWLEDGE
AND SKILLS
|
·
Exposure to planning and strategy
for on-air & off-air promotion; running digital campaigns and conducting
events
·
Experience in managing an end-to-end
TVC creation and delivering campaign creatives
·
Executional excellence &
strong bias for action
·
Excellent communication
& presentation skills
·
Proficiency in managing
partner relations (internal & external)
·
Experience in managing a
team of 3-5 full-time resources
|
||
|
PERSONAL
ATTRIBUTES
|
· Avid sports
enthusiast
|
||
|
PERFORMANCE
MEASURES
|
· Reach %
for each of the properties
· TVR for
the properties
· Unaided
Awareness % for each of the properties
· Monetization
achieved in comparison to Goals set
|
||
|
|
|
|
ABOUT STAR
|
STAR India has defined
India’s broadcast media for over two decades and is today one of the
country’s leading media and entertainment companies. It broadcasts more than
40 channels in 7 languages, reaching more than 720 million viewers every week
across India and 100 countries. The network’s entertainment channel portfolio
includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK,
Movies OK and Star Plus, India's No. 1 General Entertainment Channel. It has
a leading presence in regional broadcasting as well, through a bouquet of
affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah,
Asianet, Asianet Plus, Suvarna, Suvarna Plus and Vijay.
STAR India is making quantum
leaps in transforming sports in the country by leveraging the group's
strengths in superior content and audience engagement. STAR's sports business
has grown rapidly to 8 channel properties (STAR Sports 1, 2, 3, 4 and STAR
Sports HD1, HD2, HD3 and HD4), making it the leading sports network in the
country.
With our viewers on the
move, Star is set to drive the agenda on digital content consumption in the
country. starsports.com has redefined the future of sports consumption in
India and now hotstar.com brings your favourite TV shows, movies and sports
in one destination.
Star India is a fully owned subsidiary of 21st Century Fox
www.startv.com
|
0 Comments